Privacy Policy

Last Updated: January 7, 2026

Introduction

LoyalITy.ai ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via phone, email, or SMS.

By using our services or providing your information to us, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and business name
  • Communication Data: Messages, inquiries, and feedback you provide through our contact forms, email, or SMS
  • Appointment Information: Scheduling preferences, calendar data, and meeting notes
  • Business Information: Information about your business operations, tools, workflows, and systems shared during consultations

Automatically Collected Information

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on our website
  • Referring website addresses

SMS/Text Messaging (A2P 10DLC Compliance)

When you provide your mobile phone number and opt-in to receive SMS communications from us, we collect and use your phone number to:

  • Send appointment confirmations and reminders
  • Provide updates about your consultations and projects
  • Send service-related notifications
  • Respond to your inquiries

Important A2P 10DLC Commitments:

  • No Third-Party Sharing: We will NOT share your mobile phone number or opt-in consent data with any third parties, affiliates, or partners for marketing purposes.
  • Message Frequency: Message frequency varies based on your interactions with us, typically 2-4 messages per month.
  • Opt-Out: You can opt-out of SMS communications at any time by replying "STOP" to any message. You may also text "HELP" for assistance.
  • Message and Data Rates: Message and data rates may apply based on your mobile carrier's plan.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Communicate with you about appointments, consultations, and projects
  • Respond to your inquiries and provide customer support
  • Send service-related announcements and updates
  • Analyze usage patterns to improve our website and services
  • Comply with legal obligations and protect our rights

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., calendar/booking systems, email providers). These providers are contractually obligated to protect your information.
  • Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We explicitly DO NOT share your mobile phone number, email address, or consent data with third parties or affiliates for their marketing purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication procedures
  • Employee training on data protection practices
  • Secure data storage with reputable service providers

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Data Breach Notification

In the event of a data breach that affects your personal information, we will:

  • Promptly investigate and assess the scope and impact of the breach
  • Notify affected individuals without unreasonable delay, and in accordance with applicable legal requirements
  • Provide information about the nature of the breach, the types of information involved, and steps we are taking to address it
  • Offer guidance on steps you can take to protect yourself from potential harm
  • Notify relevant regulatory authorities as required by law

We will provide notification via email to the address associated with your account and may also post a notice on our website if the breach affects a significant number of users.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Privacy Rights

  • Right to Know: Request access to the personal information we hold about you and information about how we use and share it
  • Right to Correction: Request correction of inaccurate or incomplete information
  • Right to Deletion: Request deletion of your personal information, subject to certain exceptions
  • Right to Opt-Out: Opt-out of the sale or sharing of your personal information (see "Do Not Sell or Share My Personal Information" below)
  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format
  • Right to Limit Use of Sensitive Personal Information: Request that we limit the use of sensitive personal information to what is necessary to provide our services
  • Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your privacy rights

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to request deletion of personal information we have collected from you
  • The right to opt-out of the sale or sharing of your personal information
  • The right to correct inaccurate personal information
  • The right to limit the use and disclosure of sensitive personal information
  • The right to non-discrimination for exercising your CCPA rights

Do Not Sell or Share My Personal Information

We do NOT sell your personal information to third parties. We do not sell, rent, or trade your personal data for monetary or other valuable consideration. We also do not share your personal information with third parties for cross-context behavioral advertising purposes.

We honor Global Privacy Control (GPC) signals. If your browser or device sends a GPC signal, we will treat it as a valid request to opt-out of the sale or sharing of your personal information.

How to Exercise Your Rights

To exercise any of these rights, you may contact us using one of the following methods:

Response Timeline: We will respond to your request within 45 days of receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing.

Verification: To protect your privacy, we may need to verify your identity before processing your request. We will only use personal information provided in your request to verify your identity or authority to make the request.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. The authorized agent must provide proof of authorization, and we may require you to verify your identity directly with us.

Opt-Out Preferences

  • SMS Messages: Reply "STOP" to any text message from us
  • Email Communications: Use the unsubscribe link in any email
  • All Communications: Contact us at pavel@loyality.ai

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your browser preferences.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any information.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We review and update this policy at least annually to ensure compliance with current regulations.

When we make changes, we will:

  • Post the updated Privacy Policy on this page
  • Update the "Last Updated" date at the top of this policy
  • For material changes, provide additional notice (such as via email or a prominent notice on our website)

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

LoyalITy.ai

Email: pavel@loyality.ai